Della for roofers

The storm blows through, and the phone doesn't stop.

The morning after a Tampa Bay storm, every homeowner with a leak is calling roofers at once — and the ones who ring out lose the job to whoever picked up. Della answers every call at the same time, books the inspection, and texts you each lead while your crews are still on roofs.

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Hear her yourself Call Della now

The same receptionist who answers our own line — call and she picks up, 24/7. No signup, no sales pitch.

The calls you're missing are the expensive ones

The active-leak call during a downpour

Water is coming through the ceiling right now and they need someone out today. If your line's busy they call the next three roofers. Della answers on the second ring, gets the address, and books the inspection before they hang up.

The post-storm rush you physically can't answer

After a big blow you get forty calls in a morning and can only pick up a handful. Every unanswered one is a full roof replacement going to a competitor. Della takes all of them at once — no busy signal, no fifth ring.

The insurance-claim inspection

"A tree came down, my adjuster wants an estimate" — that's a five-figure job. Miss the call and it's gone. Della captures the damage, the address, and the claim details, and texts you a qualified lead.

The evening quote you never called back

A homeowner calls at 7 PM about a sagging roofline and gets voicemail. By morning they've booked someone else. Della answers after hours, books the visit, and it's on your calendar when you wake up.

Your number, honestly

Say you miss 6 calls a week and win half of them back, at an average repair ticket around $700:

≈ $109,000 a year, answered back

That's the revenue sitting in rings you couldn't get to during a storm week — and one replacement you catch pays for Della many times over. Run your own numbers in the cost calculator.

Built for how your phone actually rings

Every call at once, no busy signal

When a storm lights up your phone, Della answers all of it in parallel. No hold music, no fifth ring — every homeowner gets picked up while the leak is fresh.

Books inspections into your calendar

She schedules the inspection with a confirmation and a 24-hour reminder, synced to Google, Apple, or Outlook, so your estimator's day fills itself without you touching it.

Every storm lead, texted to you

The moment a call ends you get a text — name, address, leak or claim or full replacement — so you can route your best closer to the biggest jobs first.

Proposals with e-signature

For a replacement or a claim job she can send a proposal the homeowner signs from their phone, so you lock the work in before the next roofer's truck pulls up.

Della Desk is run by HG Installations LLC, a Tampa Bay trades company — we bid jobs, miss calls, and answer to GCs like you do. She answers our phones too: we built her because we needed her.

What it costs

Plans from $35/month (answering, messages, bookings) to the full front office. Most roofers land on Front Desk at $89 or Office at $149 — every plan includes 100 minutes, and extra minutes are always a flat 30¢, dialed in advance. Every price is public on the pricing page. No setup fees, 7-day free trial, and no surprise bills, ever: if you use up your minutes, nothing extra is billed — you pre-choose whether the line pauses or steps up, and a one-time $50 top-up adds 100 minutes.

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Questions owners ask

Can she handle a storm surge of calls?

That's exactly where she earns her keep. She answers every call at once, so a morning of forty calls doesn't mean a morning of missed jobs. Nobody hears a busy signal.

Will she talk about insurance claims correctly?

She captures the details you tell her to — the damage, the carrier, the claim number — and hands you a clean lead. She won't give claim advice you didn't approve; she gathers, you handle the adjuster.

Can she serve Spanish-speaking homeowners?

Yes, on every plan. She can greet, run the full call, or switch to Spanish mid-conversation. The Office plan adds 18 more languages for your market.

Does she connect to my CRM?

Leads and bookings flow out today by webhook and Zapier, and she syncs to Google, Apple, and Outlook calendars. Tell us which roofing CRM you use and it moves up the list.